The Finger Lakes Tourism Alliance has been promoting tourism and driving economic development in the 14-county Finger Lakes Region since 1919, and we’re celebrating our 100th anniversary on May 4. Please join us! Net proceeds from the gala will be used to establish the Finger Lakes Tourism Alliance Scholarship Fund to benefit those going into hospitality and tourism. This is not a fundraiser for FLTA but rather our way to pay it forward and develop the next generation of tourism professionals. As this industry continues to grow so will the employment possibilities for those with an educational background in hospitality and tourism.